The Most valuable sports Brand 2014

1. Nike

 

Brand Value 2014: $19 billion
Brand Value 2013: $17.3 billion
Nike commands 62% of the U.S. athletic footwear market, including the Jordan brand, and its market share rose 100 basis points in August.

2. ESPN

 

Brand Value 2014: $16.5 billion
Brand Value 2013: $15 billion
Walt Disney-owned ESPN will generate some $4.5 billion in operating cash flow this year and commands the highest average monthly affiliate subscriber fee, $6.04.

3. Adidas

 

Brand Value 2014: $5.8 billion
Brand Value 2013: $7.1 billion
Adidas has not been helped by repeated injuries to NBA star Derrick Rose, the Chicago Bulls guard whom it signed in 2012 to a 13-year $185 million deal, the biggest ever.

 

4. Sky Sports

 

Brand Value 2014: $4.5 billion
Brand Value 2013: $4.1 billion
The top channel for sports in Britain and Ireland has a powerful portfolio, including Ashes series, Formula 1, Heineken Cup, Premier League and La Liga.

5. Gatorade

 

Brand Value: $2,500,000,000Gatorade's sports drink sales volumes were up 15% in 2010 thanks to new its G Series, but competition from rivals like Powerade has eroded market share to 71% of the $6.7-billion sports-drink category from over 80% five years ago and increased marketing spending has eroded profitability.

6. Reebok

 

Brand Value 2014: $880 million
Brand Value 2013: $1.1 billion
Sales of Reebok branded items have dropped 15% over the past two years, to $2.85 billion from $3.36 billion.

7. Under Armour

 

Brand Value: $1,000,000,000The fastest-growing brand in the business category is expected to post revenues in 2011 of $1.4 billion, representing growth of 34% over the previous year, and 2011 operating income of at least $155 million, an increase of 38% over 2010.

8. EA Sports

 

Brand Value: $625,000,000EA Sports had 27 games that sold over a million units in 2010 and five titles that each sold more than four million copies including FIFA 10, Madden NFL 10, Need for Speed SHIFT, but its contribution to the company's overall sale's has fallen to 30% from 40% over the past three years.

 9. YES Network 

Brand Value: $600,000,000The most-watched regional sports network in the country the past eight years commands the second-highest monthly subscriber fee from operators ($2.80), behind only ESPN.

10. MSG

 

Brand Value: $500,000,000MSG Network telecasts over 400 live events annually and has won more New York Emmy Awards over the past four years than any other network in the New York region.